FXBO adds contests and loyalty campaigns to mobile app

By AI, Created 6:11 AM UTC, May 27, 2026, /AGP/ – FXBO says its mobile app now supports contests and loyalty campaigns for financial brokers, giving traders access to promotions, rewards and leaderboards inside the app. The update is meant to help brokerages improve onboarding, retention and sales conversion while automating client engagement.

Why it matters: - FXBO’s mobile upgrade gives brokers a new way to run promotions inside the client app instead of relying on separate channels. - The company positions the feature set as a tool for retention, onboarding and conversion in a competitive brokerage market. - The update also ties client engagement more closely to the CRM backend, which can reduce manual marketing work.

What happened: - FXBO announced that its mobile application now fully supports advanced contests and loyalty campaigns. - The announcement was made May 27, 2026, in Cyprus. - The mobile update lets brokers integrate promotional activities directly into clients’ mobile experience. - Nicole Demosthenous, COO at FXBO, said contests and loyalty campaigns are now available in the FXBO mobile app and that push notifications can redirect users to the contest screen.

The details: - Mobile users can browse available contests, review participation periods, join eligible contests and view leaderboard results. - Users can access Loyalty Point Programs from their profile. - Users can monitor points and levels across accounts. - Users can redeem available rewards, submit required redeem details and track redeem applications. - Brokers can send targeted push notifications. - Push notifications can take users directly to the Contest List screen. - The mobile app is integrated with the backend CRM contest module for synchronized data management. - FXBO says the architecture is scalable and designed to adapt to expanding markets and regulatory compliance requirements. - FXBO says the platform’s automated communication supports regulatory compliance while delivering personalized experiences to traders.

Between the lines: - The update reflects a broader push by brokerage software vendors to make CRM tools more consumer-facing and app-driven. - By putting contests, loyalty points and redemption flows in the app, FXBO is trying to lower friction for traders and make promotions easier to manage for brokers. - The company is also signaling that compliance and automation can be bundled with marketing features, not treated as separate systems.

What’s next: - FXBO is encouraging financial brokerages to schedule an interactive platform demo to review the new features. - The company is likely to use the update to support customer acquisition and expansion into new markets. - FXBO will continue positioning the mobile app as part of a broader CRM offering for brokers.

The bottom line: - FXBO is turning its mobile app into a direct channel for contests, loyalty rewards and broker marketing, with CRM integration built in.